About

I’m Lior Shubert, founder of Electric Puma Studio.

My journey in content started back in 2012, when I realized something important: what felt like “just a hobby” — writing — was actually a real skill, with real value. I built a business around a voice and a style that people trusted.

Then AI changed everything. Suddenly, tools could learn my tone and generate content in seconds. Watching clients disappear was stressful — it felt like years of work could evaporate overnight.

But the more I learned, the clearer it became: AI wasn’t the end of creativity — it was a new language for it. I chose to adapt, go deep, and keep learning in a field that moves fast.

That’s why I built Electric Puma Studio: to combine human taste, storytelling, and direction with the speed and flexibility of generative AI — creating premium videos that look intentional, feel on-brand, and demand attention.